Team

Monsoon brings mainstream agency experience to diversity marketing.

Experience

The Monsoon team works seamlessly with your general agency.

We create key messages that are relevant to new Canadians and enable them to connect with your brand. Any agency can make this claim, so why is our messaging any better?

We're a team of senior strategic and creative thinkers with broad experience working at international agencies. Our collective background spans packaged goods, business-to-business, automotive, financial services, retail, airlines, travel, telecom, government and more.

Our mainstream agency experience includes global and national brands at agencies like BBDO, Grey, Maclaren McCann, DDB, Wunderman, Darcy Masius, Lowe and Publicis. Our top executives have worked in the UK, Australia, Middle East, India, and Canada.

Vision

Strategy drives everything at Monsoon.

We believe your biggest challenge is finding the right balance between speaking to your audience in a culturally relevant voice and remaining true to your brand's character.

Whether it is leveraging cultural insights at the key steps in the consumer’s path to purchase, or producing relevant and engaging creative that helps your brand truly resonate, our focus on strategy drives everything we do.

Years of experience in developing brand strategies and integrated communications programs for some the largest national brands taught us the importance of understanding the big picture for your brand, for your overall corporate mission and your business goals.

At the same time we know how to bring the right balance between speaking to your audience in a culturally relevant voice and remaining true to your overall brand's character.

Our mainstream agency backgrounds ensure we bring the rigors and disciplines of planning and execution to even the smallest of assignments. You will receive the same level of excellence from your multicultural agency as you expect for your mainstream business.

Monsoon is an industry thought leader. We provide powerful strategic thinking and deep consumer insights.

Sachi Mukerji, President

Interview with Sachi Mukerji, President and Creative Director of Monsoon, to celebrate the agency’s 5th anniversary.

“We’re in the business of changing consumer behaviour” Reprinted by kind permission of Can India News and their issue on March 18, 2015. Looking back…

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Immigrants in Canada: Just How Big Is Their Spending Power?

Foreign-born residents’ spending is growing much faster than native-born population’s

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Grocery retailers missing a big piece of the ethnic pie

Why shoppers aren’t satisfied with ethnic food selection at mainstream grocers

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Decoding the Immigrant Woman

From meal prep to career aspirations, Harbinger’s Jennifer Lomax dishes on what makes the multicultural female unique.

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Canada Mortgage & Housing Corporation appoints Monsoon

Canada Mortgage & Housing Corporation appoints Monsoon following multicultural agency review. For new client CMHC, Monsoon Communications has developed an integrated multi-media marketing campaign…

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Something to Think About

I have often been asked “where do you come from?” There was a time when I would start to explain my long-winded career. India….

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Contact Us

Monsoon Communications
37 Bulwer Street, Toronto
Ontario M5T 1A1

Sachi Mukerji, President & Creative Director
C: 416 918 0352

Ramesh Nilakantan, Vice President, Client Services
C: 647 926 0567