April 3, 2012
Loblaws celebrates Vaisakhi in Punjabi
Monsoon released two new TV commercials for No Frills and Real Canadian Superstore to run for a month in Ontario and Western Canada to coincide with the Vaisakhi festival in April. This was the agency's first production in the Punjabi language. The TV campaign was supported with radio spots, print advertising and in-store collateral.
Vaisakhi is an annual milestone event for Sikh and Punjabi communities in Canada and these two ad campaigns from Monsoon are a celebration of this important Spring harvest festival.