Finding your way into the Canadian work place can be a daunting task for new immigrants. But the biggest challenge is landing your first job. In this process, validating your degree from back home becomes an essential step.

A few years later comes another challenge: how does one keep growing, gaining promotions and adding new responsibilities? University of Toronto School of Continuing Studies launched a new initiative in print and online to show how it can help New Canadians reach their career goals, one step at a time. Using direct response learnings, the Monsoon team developed a hard driving campaign to increase visits to the school’s website and new student sign-ups.