Multicultural Knowledge

We are a knowledge-based multicultural advertising agency where the continuing success of our clients’ brands is the sole purpose of our business. We have an in-depth understanding of newcomers to Canada and the country’s fast-growing diverse communities. It is not surprising that we have worked with over 15 Canadian and global organisations to target over 10 specific multicultural consumer segments nationally.

Multicultural Strategy

Our mainstream agency experience in some of the world’s most successful global networks ensures we bring the rigors and discipline of strategic planning and execution to multicultural marketing. Years of experience in developing brand strategies and integrated programs has taught us the importance of understanding the “big picture” for your brand. For instance, recognizing tenure as an important factor in a newcomer’s journey, we developed The Acculturation Model, our proprietary planning framework that looks at consumer behaviour and its effect on brand choice.

Multicultural Effectiveness

Finally, effectiveness is why we are in business. We believe there is a direct relationship between the work we do and the return on investments for our clients. We are sensitive to keeping your “non-working” part of the budget to a minimum so that you get the most out of your “working” dollars. We are dedicated to research, analytics and measurement, and understanding your business is as much a part of our process as the creation of ideas that work. It all comes down to upholding the principles of transparency and openness in our client relationships.