In 2015, we made the decision to go with Monsoon as our multicultural ad agency for new routes to India, and North Africa. Five years later, we still believe it was a terrific decision. The Monsoon team have a very collaborative style of working, keeping us involved at all stages of development in strategy, creative and media. They are pro-active beyond belief, often bringing ideas and opportunities to us to review and adopt. Frankly, the Monsoon team never stop thinking about Air Canada. This makes working with them a smooth and seamless process. We can be demanding but Sachi and Ramesh are always there to make sure we remain happy clients.

Early last year, we chose Monsoon for our Newcomers to Canada program and the experience turned out to be one of the highlights of 2019. There were several noticeable differences in the way they approached the challenge.  First, they took complete charge from day one and never let go until the campaign reached completion 9 months later. Secondly, the Monsoon team worked very closely with us at all stages of the process – from on-boarding to the evolution of strategy and execution. Their creative was finely-tuned to work strategically across all communities. They played a lead role in media and worked very well with Mediacom as well as our internal Digital Channels and Search teams. Monsoon also presented some great innovative media opportunities like OOH at Drive Test centres in the GTA. What a great way to engage with newcomers at a location they were most likely to visit. CIBC were the first brand to ever advertise at these centres. The Monsoon team was on top of their game, expertly managing all internal stakeholders.

We work in one of Canada’s most competitive categories but Freedom Mobile’s share of market has been going up and up. We depend on our ad agencies to deliver at every level – strategy, planning, creative, media, analytics and, of course, execution. Timelines are critical and so is our need to get the most out of our budgets. I am happy to say that Monsoon have come through consistently on all fronts. They work well with us. It’s a team effort and they also work seamlessly with our mainstream agency which is very important. Most of all, the Monsoon team knows the wireless category and how we can continue to increase our market share in the multicultural segment. I am always happy to take their counsel.

Building awareness for a not-for-profit or charity is a tough challenge; there are many of us all trying to be heard and seen. Taking our message to a completely new audience, i.e. Chinese and South Asians, took the communications challenge to another level. We were delighted with the high-level strategic thinking brought to us by Monsoon, which then seamlessly reappeared in their integrated approach to creative work and media planning. They are a smart, savvy team at Monsoon. They know the multicultural market inside out and are willing to work with limited budgets. It’s been a pleasure working with them as we build our share of awareness from this growing segment.

BRAVO MONSOON! You’re still going strong. I’ve had the pleasure of working with Monsoon for nearly 8 years – first at WIND Mobile where Multicultural was an important part of our business. And then, 5 years later, we selected you as our multicultural agency after a full RFP review at HUAWEI Canada.  There’s no doubt in my mind that you’re one of the best in your category and getting better. Your level of knowledge and strategy in multicultural is unique. You are also willing to work across the line from traditional print and TV advertising to social and digital media, public relations focusing the Asian and South Asian influencers. The full 360 degrees!

Sachi and his highly talented team at Monsoon provided critical insights and strategies for us to reach culturally diverse markets that we could not access before. It was becoming increasingly clear that for our continued growth, we had to expand our audience footprint to include the cultural richness of the Greater Toronto Area. But we didn’t know how. Monsoon came to our rescue. As our multicultural agency of record, they developed and implemented our multicultural strategy. Their work was comprehensive, well researched, relevant to our business goals and it was culturally aligned to the needs of our new audiences. The creative and copy that they delivered were top notch and their unique knowledge of multicultural media channels and consumption habits allowed us to deliver our strategy and message with precision. As a result, I would highly recommend Monsoon based on the results we achieved while partnering with them.

I am writing to express my thanks and appreciation for the remarkable work you did on Freedom Mobile’s multicultural communications. Your professionalism, creativity and talent always made it a pleasure to work with you. You were a partner vs a service provider and there is a huge distinction between the two. No ask was too small to bring your top talent out and I always appreciated having access to everyone from the President through the daily Account Manager when needed. Additionally, I want you to know how much I appreciated your patience (especially your patience), cooperation, flexibility and prompt response with the many requests we had from urgent new work needed asap through to minor tweaks here and there. At no time did I feel any resistance or unwillingness no matter what the ask. I truly value the high caliber of the work that Monsoon delivers, and I would recommend Monsoon without any hesitation.