‘It all started with a book’, says Sachi Mukerji. “I’d hardly left university when someone gave me a copy of Ogilvy’s Confessions. Halfway through the book, I’d made up my mind. Advertising is where I wanted to be”. And so began Sachi’s career from a junior copywriter to an award winning Creative Director and CEO.

His career spans 4 countries in 4 continents including India, Australia, England and Canada and a reputation for creating work that is strategically strong and based on insights that bring in measurable results. He has been a President, Senior Vice President and Managing Director of agencies in London and Toronto, including BBDO, Grey, DMB&B and Yellowhammer.

In 2010, Sachi turned his focus to starting a multicultural agency that offered the rigorous strategic disciplines followed by mainstream agencies. His strategic, creative and presentation skills have played a significant role in developing effective campaigns for clients as well as building the agency’s overall growth in the last 10 years. Sachi is responsible for building one of the strongest agency teams in the multicultural category and plays a hands-on role as Monsoon’s principal founder, CEO and Creative Director.

Ramesh started his advertising career in India and after two decades, moved to Dubai and then Canada. His experience spans all facets of Client Management with some of the world’s most respected agencies – BBDO, Lowe & Partners, McCann Erickson and Publicis. During his career, he has developed communications for well-known brands like Coca-Cola, SONY, Vodafone, Henkel and BMW.

Ramesh is a strong strategic thinker and an exceptional client services professional. Apart from being part of the team that won India’s first award at Cannes, he has headed agency teams in Canada that have consistently been awarded by Marketing Magazine for creative excellence in multicultural communications. Ramesh has also been a frequent speaker at multicultural conferences and seminars in Toronto.

After graduating from Ryerson University in Marketing, Penelope started her career in multicultural advertising working as a client servicing executive on Rogers Communications and Panasonic. Soon she moved to work on the client side with Bell Canada which included Channel Management, Direct and Product Marketing. Penelope returned to China in 2009 to work, teach, and study, completing her Masters and expanding her roster of client management to international hotel brands such as Hilton, Accor, MGM and Mandarin Oriental.

Penelope joined Monsoon as a Senior Client Services Manager, and in under five years was appointed Client Services Director. She has played a key role in building a strong client services and media team and is actively involved in strategic and creative development while managing some of our key clients including: Freedom Mobile, CIBC, Kimberly Clark, Shaw Communications, University of Toronto School of Continuing Studies, and Huawei.

As part of the leadership team at Monsoon, Penelope is actively involved in all new business initiatives, and represents the agency at industry events such as multicultural panelist at IAB Canada and member of the multicultural jury for Marketing Awards.

Grace has over 15 years of experience in marketing, advertising and media. After graduating from the University of Toronto, she spent a few years in Hong Kong working in a Japanese department store and a fashion retail chain. She returned to Canada and worked at Sing Tao Daily for five years.

In 2011, Grace had an opportunity to move to a multicultural agency where she gained her 10-year client service experience, specializing in multicultural communications for CPG, Real Estate, Telecommunications, Financial Institutions and non-profit organizations. She managed key clients including Unilever, Smuckers, Tridel, Investors Group, Mackenzie Investments and Princess Margaret Cancer Foundation. She has recently earned a Social Media Marketing Certificate. Grace is the Account Director on Scotiabank, Freedom Mobile, Shaw Communications and Loblaw Group at Monsoon.

Ali Khasami could easily have been a copywriter but his interest in strategic thinking, data management and the digital world took him to client management and account servicing. He is a serious advocate of multicultural marketing at Monsoon Communications where he works on Air Canada, Freedom Mobile and Shaw Communications. Ali’s experience goes back 15 years to India where he worked with a number of global agencies including Ogilvy and Bates and his credentials include brands like Vodafone, Coca-Cola and Unilever.

Ali continues to be vocal about the need to match powerful creative ideas with strategy that brings results. He is passionate about giving brands a “multicultural voice” in Canada’s changing demographic. In Ali’s work ethic, there is no end to learning. He has recently added a Certificate in Social Media Management from George Brown College. His academic qualification also includes a B.Com (Honours) from Calcutta University.

Born and raised in China, Sharon started her advertising career in client services at Leo Burnett Greater China working on the McDonald’s account. Two years later, she transferred over to the creative department as a copywriter for P&G, MacDonald’s, Kellogg’s, Coca-Cola and Danone. In 2005, she immigrated to Canada and started her new career at a multicultural advertising agency as an Account Manager for Western Union and the CRA.

Seeing the growing power of online media to connect 1-on-1 with consumers, Sharon soon enrolled at University of Toronto and gained certification in Digital Marketing Management. She joined Monsoon in 2016 and is currently focused on developing channel strategies for our clients as well as media planning and buying.

A true copywriting chameleon, there’s little in the industry that Chris hasn’t done – broadcast, print, mass, response, promotions, social, websites, whitepapers, whatever. He’s served as creative lead at major agencies on some of their bluest blue chip accounts, including RBC Royal Bank, Mastercard (Global), Rogers Media, LoyaltyOne and more.

Over time his career became increasingly CRM focused, driven by the three Rs: Results/Revenue/Repeat. Awards are nice, but numbers are nicer, and Chris’ aim always is to deliver smart creative that channels the brand’s voice and philosophy in a way that’s relevant and real to the audience, and prompts action.

He’s a keen collaborator, a thoughtful dissector of briefs and has, on more than one occasion, caused clients to ask, “Is he on the account team?”

Alan’s breadth of experience and variety of work defines the man himself – a true global art director and creative mind that can dig deep into numerous cultures that he has encountered in his colourful career. He has over 30 years of international working experience in mainstream advertising, direct marketing, promotional and experiential marketing, package design and corporate identity. He has worked with some of the best known agencies in Bombay, Dubai, Bahrain and Toronto for clients like Emirates Airline, Qantas, Hilton Hotel, Bahrain Duty Free, Movado, Grindlays Bank and Walls Ice Cream.

For the last 5 years, Alan has worked closely with Sachi Mukerji at Monsoon and produced some of the agency’s most successful campaigns including Air Canada, Air Canada Rouge, CIBC, Freedom Mobile, Shaw Communications, Kimberly Clark, and the University of Toronto School of Continuing Studies. Alan is a great team player, a true foodie, ‘jive’ champion, night owl, collector of expensive shoes and creator of the most original greetings cards you’ll ever see.

Peter’s work has garnered over 25 industry awards in every discipline during his career at DDB, BBDO, Grey Canada, Bates Advertising and Capital C. In addition to his conceptual and design capabilities, Peter is also a 3D animator and writer. He has helped create brands like Scotia iTRADE, the SCENE CARD, Sunlight Green Clean and Snuggle.

In recent years, Peter worked client-side as the in-house Creative Director and Film Director at Iovate Health Sciences International where he added to his TV writing and directorial capabilities while working with sports celebrities like Giancarlo Stanton, Russell Westbrook, Rob Gronowski and others. At Monsoon, Peter works closely with Sachi Mukerji on key clients and new business.

Richard has planned, designed and developed websites and other online platforms for more than 12 years. His expertise spans user interface design, content management, loyalty and referral programs, online ordering, e-commerce and email marketing. The major brands he has worked on include Kimberly-Clark, Freedom Mobile, Loblaw Group of Companies and Chivas Regal.

With his deep technical proficiency and broad experience supporting national marketing programs, Richard ensures clients communicate their messages quickly and effectively in the rapidly moving online environment. Richard’s contributions are integral to Monsoon’s overall ability to meet its client’s online marketing challenges.