Settling into a new country is never easy. Adjusting to change is a constant factor and that includes financial and banking needs. After a couple of years, newcomers look for banking relationships that will provide financial guidance and stability for a successful life in Canada.

This is where CIBC stepped in with a new and integrated campaign. Monsoon worked closely with the client at all stages of strategy, creative development, media planning and buying, demonstrating all our skills as a full service agency. We produced over 150 pieces of creative in multiple languages to reach Chinese, South Asian, Filipino, and Arabic speaking communities.