There are as many reasons to shop at the Superstore as there are people. Ask any shopper and you’ll get a different answer every time. Monsoon turned this multi-faceted appeal, from variety and quality, to freshness and price, into a fast paced “experiential” TV commercial, which was also adapted for the Diwali season, one of South Asians’ biggest cultural celebrations. The “Faces” concept on TV was extended into print and radio to run as an integrated campaign for the Real Canadian Superstore.